Privacy Policy

The Peach Room Wellness Collective Inc. (the “Studio”)

The Studio is committed to protecting personal information in accordance with applicable privacy laws, including British Columbia’s Personal Information Protection Act. This Privacy Policy explains how the Studio collects, uses, discloses, safeguards and retains personal information when individuals interact with the Studio in person, online, through the Studio’s website or booking app, by email, by telephone, by text message, or through any of the Studio’s Services.

1. Scope and Accountability

The Studio is responsible for personal information under its custody or control, including personal information processed on the Studio’s behalf by service providers. Questions, access requests, correction requests or complaints regarding privacy practices may be directed to: hello@peachroomwellness.com

or to the Studio at:

212 - 3310 Carrington Road
West Kelowna, BC V4T 0G6.

2. What Information We Collect

Depending on the nature of the relationship with the individual, the Studio may collect:

• contact and identification information such as name, address, email address, date of birth, phone number and emergency contact information;

• account, membership and transaction information such as booking history, attendance history, waitlist history, purchases, membership details, billing records, invoices, credits, gift card information and payment processor confirmations;

• health, wellness and safety information voluntarily provided by the individual or otherwise collected where reasonably required for safe participation, including injuries, pregnancy or postpartum status, physical limitations and other health-related disclosures;

• technical and usage information relating to the use of the Studio’s website, booking platform, emails, text messages or app, such as device information, browser type, IP address, session data, pages visited and interaction data;

• communications records, including emails, inquiry forms, support requests, SMS/text message preferences, opt-in/opt-out records and notes of communications with the Studio; and

• photographs, video, audio and social media content where an individual consents to being captured for promotional or business purposes or where the capture is incidental to attendance in a class or event and the Studio has provided appropriate notice.

3. How We Collect Information

The Studio collects personal information directly from the individual, from the individual’s parent or guardian where applicable, through the Booking System, through payment processors, through the Studio’s website and cookies or similar technologies, through communications with the Studio, and in limited cases from third parties such as gift purchasers, booking referrals or public social media interactions where appropriate in the circumstances.

4. Purposes for Collection, Use and Disclosure

The Studio may collect, use and disclose personal information for purposes that a reasonable person would consider appropriate in the circumstances, including:

• to set up and manage accounts, memberships, passes, waitlists, billing and attendance;

• to process payments, recurring billing authorizations, refunds, credits and chargeback responses;

• to provide Services safely, including by maintaining records of relevant health disclosures, incidents, injuries and emergency contacts;

• to communicate booking confirmations, waitlist notices, class reminders, policy updates, account notices, payment issues and other service-related communications;

• to market the Studio’s Services and community offerings where the individual has consented or where otherwise permitted by law;

• to improve operations, scheduling, service design, staffing, user experience and website or app functionality;

• to investigate incidents, enforce agreements, protect the Studio, its clients and staff, and comply with legal, regulatory, insurance or contractual obligations; and

• for other purposes permitted or required by law.

5. Consent

By providing personal information to the Studio, the individual consents to the Studio’s collection, use and disclosure of that information for the purposes identified in this Policy and otherwise permitted by law. The Studio will obtain express consent where required by law, particularly for sensitive health information beyond what is obvious and reasonable in the circumstances and for marketing communications where express consent is required. An individual may withdraw consent on reasonable notice, subject to legal or contractual restrictions and reasonable notice. If consent is withdrawn, the Studio will explain the likely consequences, which may include the Studio being unable to continue to provide some or all Services safely or effectively.

6. Health Information

The Studio is not a health care provider and does not seek to maintain extensive medical records. The Studio collects only health and wellness information that the Studio reasonably requires to assess suitability for participation, manage risks, respond to incidents, and provide safe modifications or accommodations where appropriate. Individuals should not provide unnecessary health information.

7. Service Providers and Cross-Border Processing

The Studio may use third-party service providers for booking software, communications, payment processing, cloud storage, email, SMS, analytics, legal, accounting, technology support and other operational services. Personal information processed by those providers may be stored or accessed outside British Columbia or outside Canada, including in jurisdictions where lawful access by courts, regulators or law enforcement may differ from British Columbia. The Studio uses reasonable contractual or other measures to protect personal information when it is handled by service providers.

8. Text Messages, Email and CASL Compliance

The Studio may send transactional electronic communications, such as booking confirmations, waitlist notices, service updates, billing notices and policy notices, where reasonably necessary to provide Services. The Studio may also send commercial electronic messages, including promotions, offers and event invitations, only where the Studio has the individual’s consent or is otherwise permitted by law. Marketing communications will identify

the Studio and include a functioning unsubscribe mechanism. An individual may withdraw consent to marketing communications at any time by using the unsubscribe option or contacting the Studio.

9. Disclosure Without Consent

The Studio may disclose personal information without consent where permitted or required by law, including to comply with legal process, to collect a debt, to investigate a breach of an agreement or law, to protect the health or safety of an individual or the public, or to an insurer, legal adviser or other professional where reasonably necessary for the Studio’s legitimate business purposes.

10. Safeguards

The Studio uses administrative, technical and physical safeguards appropriate to the sensitivity of the information, including restricted access, password protection, role-based access, secure payment processing through third parties, staff and contractor confidentiality expectations, and retention controls. However, no method of transmission or storage is completely secure, and the Studio cannot guarantee absolute security.

11. Retention and Destruction

The Studio retains personal information only for as long as reasonably necessary to fulfill the identified purposes, to maintain reasonable business and tax records, to manage disputes, to satisfy insurer requirements, and to comply with legal obligations. When personal information is no longer required, the Studio will securely destroy, erase or anonymize it, or cause its service providers to do so, subject to technological and legal constraints.

12. Access and Correction

An individual may request access to the personal information the Studio holds about that individual and may request correction of inaccurate or incomplete information, subject to limited exceptions permitted by law. The Studio may require sufficient information to verify identity before responding.

13. Minors

The Studio does not knowingly collect personal information from children without appropriate parental or guardian involvement where required. A parent or guardian who

enrolls a minor or provides information on behalf of a minor represents that they are authorized to do so and consents to the Studio handling the minor’s information as described in this Policy.

14. Website and Cookies

The Studio’s website and online tools may use cookies, pixels and similar technologies to remember preferences, measure traffic, improve functionality and support communications. Individuals may adjust browser settings, but some website or booking features may not function properly if certain technologies are disabled.

15. Policy Updates

The Studio may amend this Privacy Policy from time to time to reflect changes in law, technology, business operations or Service offerings. The updated version will be posted through the Studio’s usual channels with a revised effective date. Continued interaction with the Studio after the effective date of a revised policy constitutes acknowledgement of the revised policy.